This is my first post back on the #idevblogaday roll (thanks again to Miguel for managing this!), and coincidentally today is the end of my month long pledge to donate Opetopic’s proceeds to Japan relief-related organizations.
Summary
For those who didn’t catch the beginning, back in March I came back from a SxSW excursion to the unsettling news of what was going on in Japan. I read that many indie developers were donating their proceeds for a day, or sometimes a week, to various organizations to help with the relief. I wanted to do something similar, but was in the fortunate position to go big. See, just a few months ago I decided to take a break from the indie life and get a real job (at a small tech startup, but real nonetheless). Each month my deposit from Apple is just a nice little bonus, and was a luxury I could do without.
I decided to donate all of Opetopic’s app proceeds for a full four weeks, and split the donations among three different organizations: Doctors Without Borders (50%), UNICEF (25%) and the International Red Cross (25%). Further, I made sure that the donations were never earmarked for only the Japan relief, which forces the funds to be used in the country of Japan, even though the operations may extend to other countries. And as one final move to bolster the effort, I agreed to match all donations out of my own pocket.
Renewed Interest
Four weeks is a long time to keep my interest concentrated on one thing. A really long time for me. But each day brought more news of the developments in Japan and surrounding areas. Weeks after the events we still get new videos showing the destruction of the tsunami surge, and we still do not know the long term effects of the Fukushima fallout. It kind of feels like I should just keep this going…
The Numbers
I didn’t have time to post a weekly summary last week, so this time I have two weeks worth of numbers:

Unfortunately these numbers were a little lower than our first two weeks, but $850 is nothing to sneeze at. With my matching the following donations were made:
- Doctors Without Borders (50%): $850
- UNICEF (25%): $425
- International Red Cross (25%): $425
And combining the previous two weeks of donations (week 1, week 2) we have the following breakdown of donations:
- Doctors Without Borders (50%): $1888
- UNICEF (25%): $944
- International Red Cross (25%): $944
- Total: $3776
Thanks to everyone who helped and retweeted my obsessive self-retweets.
For the Indie Devs
As a side note to the indie devs reading, this series of posts could technically serve as a “numbers post” that is so popular in the indie community. Honestly I am not a big fan of those types of discussions, but for a little more context you should know that the distribution of sales across all of my apps falls somewhere around 2:1 for IsoCards:IsoWords (all languages of IsoWords).